A bold visual system designed to express Medfin's values and vision with clarity
Client
Medfin
Year
2025
Deliverable
Branding Identity, Web Design
Info
We partnered with the team at Medfin to craft a brand and website that matched the ambition behind their platform: enabling healthcare companies to use AI on sensitive data, securely and compliantly.
Here’s what we did:
Brand identity: We built a visual system from the ground up, inspired by precision, clarity and care. From logo to colour, typography to motion — every element is designed to feel both clinical and powerful.
Web design & build: We created a responsive, lightweight Webflow site that introduces the product clearly, speaks to both technical and commercial audiences, and includes motion to hint at the intelligence beneath the surface.
Positioning & narrative: Medfin’s offer is technically complex. We helped shape a story that founders and buyers alike can understand — translating compliance frameworks, sandboxing and federated AI into simple ideas, with sharp language to match.







