Our team at Pretty Great® partnered with Asterix Health to develop a complete brand identity and digital presence for this innovative healthcare workforce solution. Asterix is transforming primary care delivery in the UK by connecting practices with qualified, remote GP resources—a mission that required a brand that could communicate trust, professionalism, and forward-thinking innovation simultaneously.

We created a comprehensive brand system and website that positions Asterix as a credible leader in the healthcare space while maintaining approachability for both healthcare providers and individual doctors. The visual identity needed to work hard across multiple audiences: from NHS practices seeking workforce solutions to GMC-registered doctors considering remote opportunities. Our design approach balanced clinical credibility with modern accessibility, ensuring the brand could speak confidently to the healthcare sector's evolving needs.

The website we built serves as both an educational platform and a conversion tool, clearly articulating Asterix's value proposition while addressing the specific needs of different user groups. From the clean, professional interface to the strategic information architecture, every element was designed to build confidence in Asterix's ability to deliver high-quality, compliant healthcare solutions. It was a rewarding project that allowed us to contribute to the future of accessible healthcare in the UK.