Why your About page matters more than your Product page

Nobody trusts your product claims anymore. Everyone says their AI is "10x faster" and "enterprise-grade." Your competitor makes the exact same claims. It's all noise.

Your About page is where buyers figure out if you're real humans who'll actually pick up when things break. They want to know: Who's behind this? Will these people still be around next year? Do they actually understand my problem or did they just find a gap in the market?

Show faces. Real ones, not stock photos. Tell the story of why you started the company—and make it specific, not "we saw an opportunity in the X space." Talk about the problem that pissed you off enough to quit your job. Introduce your team like they're people, not LinkedIn headlines.

Because here's the truth: B2B buyers aren't just buying software. They're buying a relationship. They're trusting you with their operations, their data, their budget, sometimes their career. Make it clear you're not three guys with a Replicate API key calling yourself a company. Show you're in this for the long haul.